NewFirst Iowa cohort · 2027
We'll build your business for free.
We file your LLC, build your brand and website, test your idea with 100 real customers, and hand you a 90-day plan to your first sale. Banks, insurers and software companies cover the cost.
How it works
Bring the idea. We'll build the rest.
Everything a new business needs, done for you.
The work that usually takes months and thousands of dollars, finished in your first weeks.
Formation
Your LLC filed, your EIN issued, and the licenses your city and industry require, handled.
Brand and website
A logo, a domain, a business email and a website that's live and ready to take customers.
The 100-person test
Your idea in front of 100 people who match your customer, with their answers, their price and what to change first.
A 90-day launch plan
Week by week: who to call, what to say, and how to land your first paying customer.
Banking, insurance and payroll
Open accounts and get covered inside Startology, with your details already filled in.
Founders, mentors and investors
A cohort starting alongside you, plus introductions to the people who can help you grow.
The 100-person test
Know it'll sell before you quit your job.
We put your business in front of 100 people who match your customer. You get a clear report: who would buy, what they'd pay, and the one thing to change first.
- Real people in your market
- The price they'd actually pay
- Your first customer list when you launch
One place to run it
Your bank, insurance and payroll, already connected.
Our partners live inside Startology. Open a business account, get covered and set up payroll with your company details already attached. You never leave, and you never retype a thing.
A new way to start
to start your business with no fees, no credit card and nothing hidden
real customers test your idea before you sign a lease or spend a dollar
days, planned week by week from launch to your first paying customer
Why it's free
Partners fund your start. You build your future.
For partners
Meet every new business on day one
Banks and credit unions
Become the first business account every new founder opens.
Insurers
Write the first policy before anyone else meets them.
Software and payments
Be the payroll, bookkeeping or payments tool built in from the start.
Economic developers
Fund a pipeline of new local businesses and track every one.
Sponsors get a seat at onboarding, a quarterly cohort report, and a warm introduction to every founder who needs what they sell.
Safe to try
Every founder leaves with something
If it takes off
Our investors want to meet you, and Startology keeps building alongside you as you grow.
If it doesn't
Our founder track introduces you to companies that hire people who've built something. The experience counts.
Questions founders ask
What's the catch?
Our partners hope you'll choose them for banking, insurance or software. You never have to, and we always tell you who's paying.
Who owns the business?
You do. The company, the brand, the website and the customers are all yours from day one.
Do I need a business plan or experience?
No. Bring an idea and the willingness to talk to customers. We'll help with the rest.
What if the 100-person test says no?
Then you learned it for free. We'll show you what to change, or help you test a new idea.
How long does it take?
Most of the build happens in your first two weeks. Your 90-day plan starts the day your website goes live.
